Building Product Awareness:

  • Launches
  • Messaging
  • Press releases
  • Strategic Placement
  • User Stories
  • White Papers

Building – Reinforcing The Corporate Brand

  • Who you are’ messaging
  • Value proposition
  • Competitive Landscape analysis/ perception audits
  • Company-level press releases
  • Analyst relations

Social Media- Grass Roots Approach To Wide Spread Awareness

  • Blogs
  • SEO-Search Engine Optimization/ Search engine marketing
  • Press release search optimization
  • New media-friendly news rooms
  • Podcasts – Audio/ Video
  • EON- Enhance Online News
  • Competitive and me-me monitoring and response

Channels: Penetrating Sales Channels With PR

  • Vertical market media relations
  • Trade media relations
  • Event support
  • Trade Show Strategy and Journalist Intervie